Lead Grading Guide
How PeptideFlow grades leads for sale likelihood and estimated annual value.
How Sale Likelihood Grade (A–D) is Calculated
Each lead receives a composite score from three signal categories. The total score maps to a letter grade.
Business Type Score (0–4 pts)
- ·4 pts — Med Spa, Functional Medicine, Weight Loss Clinic
- ·3 pts — Anti-Aging Center, Regenerative Medicine, Plastic Surgery
- ·2 pts — Dermatology, Compounding Pharmacy
- ·1 pt — Wellness Clinic, Naturopathic Clinic
Size Score (0–3 pts)
- ·3 pts — 5+ locations OR 50+ employees
- ·2 pts — 2–4 locations OR 20–49 employees
- ·1 pt — 1 location, 5–19 employees
- ·0 pts — Fewer than 5 employees
Market Score (0–3 pts)
- ·2 pts — Affluent city (primary signal)
- ·1 pt — High-income state: CA, FL, NY, TX, AZ, CO, CT, NJ, MA, WA
- ·0 pts — Standard market
- ·Max 3 pts (city + state can stack)
Total Score → Letter Grade
A
Hot
≥ 8 points
B
Warm
5–7 points
C
Cool
3–4 points
D
Cold
< 3 points
Grade Definitions
Hot — High Priority
Highest likelihood to purchase. These accounts are in top-tier business types, operate in affluent markets, and show strong size signals.
- •Business type: Med Spa, Functional Medicine, or Weight Loss Clinic
- •Multi-location OR 20+ employees
- •Located in an affluent city (Beverly Hills, Scottsdale, Miami Beach, etc.) OR high-income state (CA, FL, NY, AZ, CO, CT, NJ)
- •Combined score ≥ 8 points
Warm — Good Prospect
Strong fit with either business type alignment or market quality, but not both at peak levels.
- •Business type: Med Spa, Functional Medicine, Weight Loss Clinic, Anti-Aging Center, Regenerative Medicine, or Plastic Surgery
- •Single location with 5–20 employees OR multi-location smaller practice
- •Located in a high-income state OR medium-affluence market
- •Combined score 5–7 points
Cool — Worth Nurturing
Moderate fit. May require education or timing before they are ready to purchase.
- •Business type: Dermatology, Wellness Clinic, Naturopathic Clinic, or Compounding Pharmacy
- •Small single-location practice
- •Standard market (not explicitly affluent)
- •Combined score 3–4 points
Cold — Low Priority
Poor fit for peptide sales. Likely regulatory constraints, wrong business model, or no signs of peptide adoption.
- •Business type with low peptide affinity
- •Very small operation (1–3 employees)
- •Non-target market
- •Combined score < 3 points
Estimated Annual Value by Business Type
Single-location baseline. Multiply by location count for multi-location accounts. Affluent markets add a 25% premium.
| Business Type | Annual Value Range |
|---|---|
| Med Spa | $60k–$120k |
| Functional Medicine | $40k–$80k |
| Weight Loss Clinic | $30k–$60k |
| Dermatology / Plastic Surgery | $25k–$50k |
| Anti-Aging / Regenerative | $25k–$50k |
| Wellness / Naturopathic / Other | $15k–$30k |
Potential Value Star Rating
Stars reflect estimated annual spend after applying type + size + market multipliers.
≥ $120k/yr
$80k–$119k
$50k–$79k
$25k–$49k
< $25k